Sport Management – Master’s programme

- Master Degree (2 years full-time)

- no entry exam

Graduate profile

Graduates of this study programme have the necessary prerequisites to conduct business independently in the field of sports to obtain top management positions in all types of sports organizations. They are equipped with key expertise to manage sports organizations, sports facilities and sporting events. They demonstrate deep knowledge and understanding of current theoretical concepts and methods in the field of sports management. They can independently identify and define research problems in the field of sports, and use scientific methods to obtain the new, necessary data needed to solve these problems. They can apply the acquired skills in for-profit and non-profit sports organizations, or public institutions to improve the conditions for professional and amateur sport.

Programme characteristics

The Master's degree program aims to provide students with an in-depth understanding of the latest sport management strategies and develop the skills needed for the professional management of sport organizations and projects. The graduates will be able to perform activities such as planning, organizing, directing, controlling, budgeting, and evaluating in contexts related to all types of sports. The graduates will be able undertake systematic research into sport-related business and management issues, making selective and critical use of a range of business data, research sources and appropriate methodologies.

Sample of selected compulsory courses

Strategic Management, Management ofSport Organisations, Sport Event Management, Leadership in Sport Organisations,Sport Marketing, Public Relations of Sport Organisations, Social skills andpsychology of coaching, Sport Economics

Core learning outcomes:

  • independently determine and define thenature of sport problems and, on the basis of mastering and applying researchmethods, obtain new original information for solving sport management problems

  • solve independently defined problemsusing professional knowledge, methodological apparatus and research techniquesof marketing, behavioural and sociological research

  • prepare marketing plans and strategy forthe sport business sector

  • conceive and solve projects in the fieldof sport management, proposing innovative procedures

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Last change: November 27, 2023 14:47 
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